Key Insights


References

  1. Thaler, R. H. (2015). Misbehaving: The Making of Behavioral Economics. W.W. Norton & Company.
  2. Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux.
  3. Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. HarperCollins.
  4. Belsky, G., & Gilovich, T. (1999). Why Smart People Make Big Money Mistakes and How to Correct Them. Simon & Schuster.
  5. Zweig, J. (2007). Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich. Simon & Schuster.