The Abductive Advantage - Part 2: From Whiteboard to Wallet
The Abductive Advantage ← Series Home The failure of Blockbuster illustrated how traditional, deductive strategy—focused on analyzing backward-looking historical data—cannot withstand rapid environmental change. The modern imperative is to adopt Design Thinking for Strategy (DTS), which relies on abductive reasoning, starting with deep customer observation (as discussed in Post 01) and iteratively refining solutions. Once the crucial insights and knowledge have been gathered in the initial phases (Observing and Learning), the strategy challenge shifts from understanding the present to designing the future. This shift demands moving concepts off the abstract whiteboard and transforming them into tangible, testable models. ...