The Abductive Advantage - Part 5: Sustaining Equilibrium
The Abductive Advantage ← Series Home The Design Thinking for Strategy (DTS) methodology is structured around three layers: first, setting the Foundation Layer by defining the strategic focus (e.g., Customers, Offerings, Capabilities, or Financials); second, iteratively developing the Business Model Layer by designing and validating a Detailed Business Model (DBM) that is Desirable, Feasible, and Viable (Posts 01-04); and finally, deploying the Competition Layer. If the first two layers focus on answering the “what” and “how” of value creation from an absolute, firm-centric perspective, the Competition Layer forces a shift to a relative perspective. It asks a fundamental, existential question: How do we position our meticulously designed DBM in the competitive environment to ensure our advantage is not just temporary, but sustainable? ...