Scientific Method

The Bounded Mind ← Series Home The High Price of Untested Belief Managers commonly rely on intuition and experience-based insights, often leading them to apply solutions to problems they have yet to fully understand. This default managerial style is often characterized by the plunging-in bias: rushing forward with a solution long before gathering data, finding alternatives, or engaging in analysis. Conversely, some highly analytical managers find themselves paralyzed, agonizing over multiple alternatives and over-analyzing a problem until the moment for effective action has passed. Both extremes—the impetuous and the overly cautious—share a common vulnerability: making decisions based on untested, unvalidated assumptions. ...

Design Lessons from the World's Biggest Flops 1 Your Product Works, But Your Customers Hate It: The Secret to 'Experience Failure' 2 The Pilot's Secret: 3 Ways to Turn Your Failures into Future Success 3 Stop Lying to Yourself! Why the Scientific Method is Your Product's Best Friend ← Series Home We are all prone to self-deception. This is perhaps the most difficult, and most human, obstacle to successful product development. When you’ve poured your nights and weekends into an idea, you fall in love with it. You become emotionally invested. And that emotional investment is exactly what Victor Lombardi warns against in Why We Fail, because it breeds bias—the silent killer of objectivity. ...