The Engineering Journey - Part 3: From Customer Whine to Innovation: How 'Design Thinking' Solves Real-World Problems
The Engineering Journey ← Series Home The Shift from Specification to Sympathy In the previous post, we established that successful engineering design is a rigorous, multidisciplinary, and often iterative decision-making process that applies science and art to meet a societal or market need. We also noted that traditional or conventional design, often characterized by the “over-the-wall” approach, frequently leads to costly missteps because technical teams become isolated from the ultimate user. ...