
The Engineering Journey - Part 2: The Anatomy of a Perfect Product: Why Design Is More Than Just Engineering
The Engineering Journey ← Series Home The Art of the Possible In the competitive global marketplace, the difference between a soaring success—like a highly efficient hybrid car or a seamlessly intuitive digital device—and a costly catastrophe—like a bridge collapse or a major environmental spill—is often invisible to the public. It is embedded not in the final materials, but in the methodical, often iterative, decision-making process that shapes the product from its inception. This systematic pathway is known as the design engineering journey. ...

