
Defense and Future – Part 2: The Ethics of the Nudge
Defense and Future 1 Defense and Future – Part 1: Building Cognitive Immunity 2 Defense and Future – Part 2: The Ethics of the Nudge 3 Defense and Future – Part 3: The Coming Age of Synthetic Persuasion ← Series Home Inevitability Influence inherent to design Choice architecture The Architect’s Dilemma: Inevitable Influence Influence is inherent to design; whether we intend it or not, the environment in which choices are presented fundamentally shapes human decisions. A choice architect—anyone responsible for organizing the context in which people decide—cannot create a neutral environment,. Even seemingly arbitrary choices, such as the order in which food is presented in a school cafeteria, will significantly influence outcomes, like whether students choose apples or brownies,. This inevitability of influence is the core dilemma: since design is inescapable, the question becomes whether that design should be intentional and directed toward improving welfare. ...




