The Abductive Advantage - Part 3: The Canvas and the Calculus
The Abductive Advantage ← Series Home The first principles of Design Thinking for Strategy (DTS) established the primacy of customer empathy and iterative validation (Posts 01 and 02). We learned that traditional, deductive strategy often falters because it analyzes backward-looking data and fails to anticipate disruptive customer pain points, as illustrated by the spectacular demise of Blockbuster. The question then shifts from understanding the problem to structuring the solution. How does a firm translate deep customer insights and validated assumptions into a coherent, executable blueprint that touches every aspect of the organization—from its delivery channels to its financial streams? ...