
Arenas of Influence – Part 1: The Politician's Playbook
Arenas of Influence: Shaping Belief in the Digital Age 1 Arenas of Influence – Part 1: The Politician's Playbook 2 Arenas of Influence – Part 2: You Are What You Buy 3 Arenas of Influence – Part 3: The Lies We Tell Ourselves ← Series Home Emotion Primary driver of political decisions Political psychology Rationalization Brain resolves data-desire conflicts Neural activity studies The Primacy of the Gut: Why Reason Buckles The prevailing vision of democracy—a dispassionate electorate weighing evidence and rationally calculating costs and benefits—bears almost no relation to how the mind actually works during a campaign. When the American public votes, the decisions are invariably driven by emotion and deeply rooted psychological networks, not by dispassionate reasoning. This is true not only for the politically unengaged but also for the most informed partisans. Political persuasion, therefore, operates not in the marketplace of ideas, but primarily in the far more potent marketplace of emotions. ...
