The Hidden Code of Connection – Part 2 : Compliance and Conversion: Navigating the Pressures of Social Influence
The Hidden Code of Connection 1 Architects of Reality: How the Social Mind Predicts the World 2 Compliance and Conversion: Navigating the Pressures of Social Influence 3 Justifying the Unthinkable: Authority, Aggression, and Moral Compromise 4 Us vs. Them: The Psychology of Intergroup Conflict and Identity 5 Hardwired for Affiliation: Love, Loss, and the Need to Belong ← Series Home Shaping Reality: How Attitudes are Built and Deconstructed Attitudes form the content of our mental models, defining our ideology, values, and aspirations. Since attitudes predict behavior, they are integral to our identities and actions. One of the most basic mechanisms of attitude formation is the mere exposure effect, demonstrated by Robert Zajonc in 1968. Zajonc exposed participants to nonsense characters for different durations and found that people tended to like the characters that had been presented for longer. This robust effect suggests we like things we are familiar with because familiarity translates to predictability, supporting the social mind’s need to build a stable model of the world. ...