Business-Model-Canvas

The Abductive Advantage ← Series Home The failure of Blockbuster illustrated how traditional, deductive strategy—focused on analyzing backward-looking historical data—cannot withstand rapid environmental change. The modern imperative is to adopt Design Thinking for Strategy (DTS), which relies on abductive reasoning, starting with deep customer observation (as discussed in Post 01) and iteratively refining solutions. Once the crucial insights and knowledge have been gathered in the initial phases (Observing and Learning), the strategy challenge shifts from understanding the present to designing the future. This shift demands moving concepts off the abstract whiteboard and transforming them into tangible, testable models. ...

The Abductive Advantage ← Series Home The first principles of Design Thinking for Strategy (DTS) established the primacy of customer empathy and iterative validation (Posts 01 and 02). We learned that traditional, deductive strategy often falters because it analyzes backward-looking data and fails to anticipate disruptive customer pain points, as illustrated by the spectacular demise of Blockbuster. The question then shifts from understanding the problem to structuring the solution. How does a firm translate deep customer insights and validated assumptions into a coherent, executable blueprint that touches every aspect of the organization—from its delivery channels to its financial streams? ...