The Architecture of Choice - Part 1: The Bandwidth Problem: Why Modern Choice Overloads the Human Brain
The Architecture of Choice ← Series Home The Scarcity of Attention The world of our hunter-gatherer ancestors was brutal, yet in one critical aspect, it was elegantly simple: survival left little room for contemplation of myriad options. When they ran out of game, they hunted; they ate whatever they could gather before it spoiled; and the extraordinarily violent nature of their environment meant few individuals worried about future careers or retirement savings. Their lives, though harsh, put relatively few cognitive demands on their brains. ...