The Abductive Advantage - Part 4: Positioning for Equilibrium
The Abductive Advantage ← Series Home In the realm of strategy, Design Thinking begins with deep observation (the foundation of the Netflix success story, as discussed in Post 01) and moves through intensive prototyping (turning ideas into concrete blueprints, as detailed in Post 02). Yet, the act of designing a magnificent new Detailed Business Model (DBM) is only half the battle. A strategy built on abstract creativity alone is merely a hypothesis, floating precariously above the solid ground of market reality. ...