Design Lessons from the World's Biggest Flops - Part 3: Stop Lying to Yourself! Why the Scientific Method is Your Product's Best Friend
Design Lessons from the World's Biggest Flops 1 Your Product Works, But Your Customers Hate It: The Secret to 'Experience Failure' 2 The Pilot's Secret: 3 Ways to Turn Your Failures into Future Success 3 Stop Lying to Yourself! Why the Scientific Method is Your Product's Best Friend ← Series Home We are all prone to self-deception. This is perhaps the most difficult, and most human, obstacle to successful product development. When you’ve poured your nights and weekends into an idea, you fall in love with it. You become emotionally invested. And that emotional investment is exactly what Victor Lombardi warns against in Why We Fail, because it breeds bias—the silent killer of objectivity. ...