Scarcity creates powerful attention and efficiency—tighter deadlines boost productivity
Scarcity causes cognitive tunnel vision, neglecting peripheral concerns like long-term health
Scarcity pushes away distractions, allowing intense focus but ignoring important non-urgent tasks
The Scarcity Mindset’s Paradoxical Power
If ants are such busy workers, how come they find time to go to all the picnics? —MARIE DRESSLER. We often lament a lack of time or money, but scarcity—having less than you feel you need—does more than just make us unhappy; it fundamentally changes how we think. This common logic applies whether you are a busy professional drowning in commitments or an urban low-wage worker struggling to pay bills.
The Double-Edged Sword of Focus and Tunneling
When we experience scarcity, our mind orients automatically and powerfully toward unfulfilled needs. This focused attention provides a “focus dividend”, meaning scarcity can actually make us more attentive and efficient. For example, studies show that tighter deadlines result in higher productivity. Like a chef creating a signature dish under intense pressure, scarcity forces us to condense previous efforts into immediate output and focus on using what we have most effectively.
However, this focus comes at a cost, known as tunneling. Tunneling is the cognitive equivalent of tunnel vision, where objects inside the tunnel are in sharp focus, but everything peripheral is neglected.
To photograph is to frame, and to frame is to exclude.
For instance, firefighters rushing to a call tunnel so single-mindedly on the emergency that they frequently neglect simple safety precautions, like buckling their seat belts, even though they know the statistics on accidents. Tunneling changes how we choose because considerations outside the tunnel, like long-term health benefits, are easily undervalued or ignored. This phenomenon occurs automatically and beyond conscious control.
Goal Inhibition: Why Distractions Disappear
The mechanism behind tunneling is goal inhibition. Scarcity creates a powerful, immediate goal—dealing with pressing needs—which actively pushes away distractions. When writing a chapter due tomorrow, thoughts about lunch or cholesterol checks may not even register. This inhibition allows focus (the dividend) but also causes us to neglect important things unrelated to the urgent task (the tunneling tax).
