The Puzzle of the Problem

In the realm of engineering, not all challenges are created equal. The most profound difference lies not in the difficulty of the task, but in the nature of the solution itself. An academic or technical challenge often falls into the category of analysis, where all the facts are provided, and the task is to calculate a single, precise outcome. By contrast, the core of product creation is design, where the path is foggy, the inputs are often ambiguous, and a thousand solutions may vie for supremacy.

Understanding this duality—design versus analysis—is the first, most crucial step for any professional engineer.

Analysis problems are compact and well-defined; they are complete, unambiguous, and present no contradictions. They have a single, unique, and compact solution, easily recognized when obtained, and require specialized knowledge to solve. For example, determining the maximum stresses for a simply supported beam of a given diameter and length under a specific 1,000 lb load is an analysis problem—it has one answer derived from fixed equations.

Design problems, however, are open-ended, meaning more than one feasible solution may exist. Their characteristics reveal their complexity: the problem statement is frequently incomplete, ambiguous, or even self-contradictory, requiring the designer to make assumptions to proceed. They lack readily identifiable closure, meaning there are many possible solutions based on different scenarios and assumptions. Solving them demands the integration of knowledge from various fields, including science, mathematics, art, and mechanics.

A classic historical example demonstrating the failure to integrate design and analysis is the Titanic. Engineers focused only on static analysis during the ship’s design, assuming it would be stationary and only factoring in the weight of passengers, cargo, and wind forces. This overlooked dynamic analysis, which considers external forces from the choppiness of the sea and the unbalancing movement caused by a collision, such as the iceberg. This failure to account for dynamic reality illustrates the catastrophic cost of mistaking a complex design challenge for a simple analysis problem. Conversely, successful modern engineering, such as the development of modern aircraft, is marked by engineers adopting better approaches for design analysis under dynamic environments.

The Engineer’s Design Typology

Since design problems are open-ended, engineers have developed specific methodologies to categorize and approach them. Design problems can often be seen as a combination of five major sub-problems:

  1. Selection Design: This involves evaluating potential solutions to make the correct choice of components. These components are typically standard, readily available parts such as gears, motors, structural beams, springs, or valves, which can be selected from vendor catalogs detailing their characteristics. An example is selecting a specific I-beam section from a catalog to support a central load of 100 N over a length of 3 m. There are a wide variety of “off-the-shelf” components available for selection design.
  2. Configuration Design: In this scenario, the components themselves are already designed, but the problem lies in how they should be arranged or assembled to optimize the finished product’s performance and size. Examples include packaging electromechanical components into a motor, or designing the optimal location for a laptop within a backpack for easy carrying. Another example is designing the location of a car engine in an automobile, which could be ahead of the driver (conventional control), behind the driver (forward control), or ahead of the front axle (step-through control).
  3. Parametric Design: This focuses on discovering specific values for features, such as dimensions, material types, or manufacturing process requirements, that characterize the design objectives. These design parameters and the required performance are usually expressed in mathematical relationships or equations. For instance, designing a beverage can (approximated as a cylinder) to hold a volume of $V = 10 \text{ cm}^3$ requires finding values for the radius ($r$) and length ($l$) to satisfy the equation $V = \pi r^2 l$. The systematic parametric design process involves formulating the problem, generating alternate designs by varying parameters, analyzing the performance using experimental or analytical methods, evaluating the designs, and finally, refining and optimizing the design variables for feasibility.
  4. Original Design: This is the most challenging type, involving the creation of a component, assembly, or process that is entirely new—not in existence or not available to the designer. There is no specific algorithm for developing an original design; each represents something unique.
  5. Redesign: The most common activity in industry is redesign—modifying existing products to implement new technologies, attract new customers, improve performance, or meet new requirements. Most companies engage in redesign to enhance performance, cost-effectiveness, additional functionality, or aesthetics. The evolution of the iPhone, with changes in size, shape, materials, and features, serves as a prime example of successful redesign.

Strategic Problem Solving: Beyond the Technical Fix

When tackling a design problem, especially one driven by a market complaint or failure, engineers must consider constraints beyond the technical, such as time, cost, manpower, urgency, and necessity. The choice of strategy depends heavily on the amount of information available regarding the origin of the problem.

Consider a scenario where a specific brand of hair dryer frequently short-circuits—a problem that is dangerous and annoying, demanding urgency. If a defective part is identified, several strategies could be employed:

  • Parametric Design or Variant Design Strategy: Focus on changing parameters of the faulty part, such as material, thickness, or length.
  • Configuration Design: Change the geometric features or arrangement of the part to improve performance.
  • Selection Design: Assume the defect is due to poor fabrication and replace the faulty part with a similar, high-quality component purchased from a reputable vendor.
  • Redesign: Remove the faulty part completely from that subsection of the product and design a new subsystem to replace its function.
  • Concept Design Strategy: Analyze the part’s technical features and rebuild it with new, improved technical properties.

In some severe cases, the decision might be to defer action, postpone the fix, or even recall and retire the product entirely (the “do nothing” option), particularly if the flaws are catastrophic, such as laptop batteries that become too hot or defective tires. The core lesson is that the success of any strategy hinges on the initial, critical step: formulating the design problem correctly.

Designing for Durability: The Robust Methodology

In traditional design, variations (or “noise”) from the environment, materials, or manufacturing processes are often accounted for after the product is designed, usually by adding tolerances. This often results in inefficiency.

Robust design, also known as the Taguchi method, is a powerful alternative methodology that estimates design parameters and tolerances simultaneously, ensuring the product’s performance is insensitive to variations or “noises.”

A robust product functions as intended regardless of variations in the environment, materials, processes, or even misuse. The methodology works by recognizing that for any given performance target, there may be multiple combinations of parameters (control factors) that yield the desired result. The goal is to select the combination that is least sensitive to uncontrolled factors (noise factors).

The systematic implementation of robust design utilizes a strategy called Design of Experiments (DOE), which is instrumental for improving product quality, reliability, cost, and performance. The steps for developing a robust product through DOE are:

  1. Identify Parameters: Determine the input parameters (signal factors), the uncontrollable variations (noise factors), and the performance metrics (output parameters).
  2. Formulate an Objective Function: Create a function where the goal is to minimize the deviation of the output (performance metrics).
  3. Develop the Experimental Plan: Design the experiment (using techniques like orthogonal arrays, fractional factorial, or full factorial).
  4. Run the Experiment: Test the product under the various conditions established in the experimental plan.
  5. Conduct the Analysis: Obtain the mean and variance for the objective function based on the experimental data.
  6. Select and Confirm Factor Set Points: Identify the factor combinations that have the strongest effect on mean performance and the least variance, thereby achieving robust performance.
  7. Reflect and Repeat: Further optimize the product performance through iteration.

The result of this meticulous process is a design that is inherently resilient, ensuring the product performs consistently even when facing the unpredictable real world.

Designing for Tomorrow: Sustainability and Nature

Modern engineering dictates that designs must consider long-term global impacts. Sustainability design is crucial, defined by the United Nations (1987) as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Sustainability requires balancing three interconnected elements:

  1. Environment: The impact on nature and the Earth’s environment.
  2. Society: The quality of life, needs, and communities of people.
  3. Economy: The cost related to business services and infrastructure.

The goal of sustainable design is to produce products using only renewable resources, which means environmental concerns must be integrated into the design process alongside cost, safety, and aesthetics. This includes minimizing the usage of labor and materials throughout the product’s life cycle.

A core component of Design for Environment (DfE) is adhering to the “Three Rs”: Reduce, Reuse, and Recycle. For complex systems manufactured in large volumes, DfE employs Life Cycle Assessment (LCA), which analyzes the environmental costs associated with the product’s entire life, including production, operation, and the final disposal or retirement. Engineers must, for example, select materials that are environmentally friendly, biodegradable, and recyclable. An illustrative example is the recycling of aluminum cans into composite panels for low-cost housing applications.

Nature’s Innovation Lab

Innovation in the twenty-first century increasingly involves “out of the box” ideas, and the greatest source of inspiration is often nature’s design. Living systems, which have evolved over millennia, integrate design at multiple size scales. This concept, known as nature-inspired design or biomimicry, involves adapting solutions found in the biological world to solve engineering design problems.

Examples of innovative products inspired by nature include:

  • Suction cups based on the anatomy of the octopus.
  • Sonar devices adapted from the echolocation systems of fish or bats.
  • Smart robots inspired by the mechanics of insects and bugs, such as ants, chitins, and scorpions.
  • Scuba diving gear based on the shape of whale fins.
  • Hiking boots and shoes modeled after the hoofs of mountain goats.
  • Submarine structures and coatings similar to those of a dolphin.
  • Velcro bandages modeled after burrs.
  • The use of the honeycomb pattern for structural applications due to its unique strength properties.

By exploring how natural systems handle challenges related to space, environment, and time, engineers gain insights and ideas that lead to novel design concepts and technologies.

The Fusion of Art and Engineering

The systematic integration of arts and engineering design principles also drives innovation, recognizing the artistic side inherent in engineering work. Engineers, often designers and innovators, frequently exhibit artistic attributes like rhythm, balance, and symmetry in their work. Figures like Leonardo da Vinci, a capable engineer as well as a renowned painter, integrated art and technology; his drawings of human-powered flight apparatus exhibited natural rhythm and balance, visualizing designs far ahead of their time.

Great monuments like the Pyramids of Egypt, the Gothic cathedrals of Europe, and the Taj Mahal of India endure and are cherished because they represent a harmonious marriage of artistic/aesthetic appeal and sound engineering design.

Though engineering and arts rely on different methodologies—engineering relies on hard science, mathematics, and a formulaic approach, while art relies on visual perception standards, shadow, line, and has no standard problem-solving approach—they can be integrated. Where consumers ask for a functional product from engineering, audiences expect the arts to engage their sensibilities. When engineers and artists collaborate, such as in the design of a zoo exhibit to mimic a rhino’s head to illustrate that rhinos see from the sides, they create a synergy that meets both functional and educational needs.

The Spy’s Toolkit: Reverse Engineering

After establishing the need for systematic problem-solving and embracing multidisciplinary inspiration, the design journey often turns inward, demanding a critical look at existing solutions. This is the domain of reverse engineering, defined simply as the process of redesigning an existing product.

Reverse engineering allows designers to look at existing products (like a can opener or a car) and analyze their previous design processes to determine what was done successfully, what was left out (perhaps due to older manufacturing technology or standards), and what can be improved to meet new customer needs.

The reasons for taking something apart—dissection—are varied and strategic:

  • Curiosity: Understanding how a mechanism or system actually functions.
  • Repair: Fixing a broken device.
  • Learning: Gaining insights from engineering successes and failures.
  • Documentation: Recording the original design for internal records or duplication.
  • Benchmarking/Competitive Analysis (Value Engineering): Estimating costs, comparing different design alternatives, and evaluating the competition’s design choices.

The Product Dissection Protocol

The complexity of products can range drastically, from simple gadgets with a few components (like a mechanical pencil) to complex systems with thousands of components (like an automobile or airplane). The dissection process begins by systematically dividing the product into its major assemblies based on their function.

The findings are meticulously recorded on a component decomposition diagram, which acts like a family tree. This diagram categorizes all components into assemblies and then further into subassemblies, listing individual components under each. Crucially, the process documents whether each piece is a standard part (off-the-shelf, like a gear, bolt, or rivet) or a special purpose part (custom-made for that specific product).

As parts are laid out, the design team determines the function of each component, how it interacts with others, and whether it is a standard or custom piece. Clues about the component’s function and selection come from its physical characteristics—the material used (plastic, metal, brass), whether it contacts similar or dissimilar materials, the physical interface (e.g., screw threading), and its size. Product dissection provides a strong size perspective for documenting the findings.

The Instruments of Measurement

Accurate documentation of a redesigned product requires precision measurement tools.

  1. Handheld Calipers: These are versatile and useful for measuring the distance between two parts of an object.
  2. Laser Scanner: This tool offers very high accuracy. It uses a laser projector and cameras to scan the object. The cameras capture the light projected onto the object, and a triangulation technique is used to determine the object’s coordinates, generating its precise dimensions. However, the cost of laser scanners is typically high.
  3. Coordinate Measuring Machine (CMM): This machine uses a probe that physically touches the part at multiple points. Through sensors, the system captures the coordinates via a computer, generating enough points to create a geometric model of the part through digitization. CMMs are suitable for large parts, though larger machines incur higher costs.

The ultimate output of reverse engineering—the creation of a detailed data sheet, component list, and decomposition diagram—provides the foundation for the next stage of the design journey: translating customer desires into precise, measurable engineering targets. By acting as forensic investigators, engineers ensure that they are building upon, or strategically departing from, the existing landscape of commercial products. This rigorous diagnosis is essential before moving to the intensive creative and conceptual design phase.


Analogy: If analyzing a problem is like an accountant balancing a ledger (a fixed set of numbers yielding one correct total), then design is like a physician diagnosing a new patient while simultaneously inventing the necessary cure. The doctor must first use reverse engineering to understand the patient’s existing biological “design” (dissection), categorize the illness (design typology), apply robust design principles to ensure the treatment works regardless of environmental stress (the “noise”), and integrate inspiration from nature (biomimicry) to find the most elegant solution. The complexity demands that every decision be systematic and thoroughly evaluated before the final treatment (the product) is finalized.