Audit Your Instincts: The Playbook for Engineering Unbiased Decisions

Key Takeaways System 1 vs System 2: Fast, intuitive System 1 leads to biases; slow, analytical System 2 provides the check. WYSIATI Bias: "What You See Is All There Is" creates illusion of validity from incomplete information. Anchoring Effect: First number heard heavily influences estimates and negotiations. Regression to the Mean: Extreme outcomes often return to average; don't mistake luck for skill. Decision Hygiene: Use pre-mortems, independent valuations, and devil's advocates to ensure unbiased decisions. Audit Your Instincts: The Playbook for Engineering Unbiased Decisions The Hidden Trap in Your Brain Every day, you make countless decisions—from what to eat for lunch to which job offer to accept. For the most part, your brain uses a phenomenal shortcut system, which Nobel laureate Daniel Kahneman called System 1. This system is fast, intuitive, and runs on gut feeling. It’s efficient, but it’s also the source of predictable errors known as cognitive biases. ...

Consumer examining smaller product packaging at unchanged price

The Economics of Less: What Shrinkflation Reveals About Price, Perception, and Power

The Economics of Less: What Shrinkflation Reveals About Price, Perception, and Power The Silent Reduction A consumer reaches for their familiar carton of ice cream, the price exactly where they left it, yet something feels subtly wrong—the carton shape is slimmer, the quantity reduced. This common, seemingly minor disappointment, repeated across countless grocery aisles and product categories, is the frontline experience of a pervasive economic maneuver known as shrinkflation. This term describes the practice where manufacturers or retailers reduce the size or quantity of a product while keeping its price unchanged. The result is an effective increase in the per-unit price for consumers without an explicit price hike. This strategy is often employed as an indirect response to rising production costs, allowing firms to recover expenses without triggering the sharp consumer backlash that might result from overt price increases. ...

Conceptual scale weighing climate mitigation efforts against the persuasion efforts.

Part 5: The Rainbow Bridge and the Feedback Loop: Climate Risk and the Poverty of Persuasion

The Inconvenient Math of Mortality: A Behavioral Bioethics 1 Part 1: The Prisoner of Choice: How the Two Selves Betray Our Living Wills 2 Part 2: When Compassion Clashes with the Oath: Physicians as Arbiters of Static Justice 3 Part 3: Longevity's Hidden Tax: The Dynamic Justice of Intergenerational Caregiving 4 Part 4: The Economic Calculus of Cruelty: Distancing, Blindness, and the Revenges of the CAFO 5 Part 5: The Rainbow Bridge and the Feedback Loop: Climate Risk and the Poverty of Persuasion ← Series Home Key Takeaways Compassion loop: Interdependence between climate risk awareness and emotional response Poverty of persuasion: Behavioral bias against investing in motivation over technology Future Earth ethics: Justice for generations we cannot touch Behavioral barriers: Overcoming short-term comfort for long-term moral action The Abstract Reality of Future Earth The final ring in the universe of bioethics is Future Earth—everything that lives and dies in the future. Though we cannot touch future generations, they loom large in the present imagination, particularly in the context of climate risk. As the planet warms, we envision future lives becoming increasingly difficult, plagued by more severe calamities and food shortages. This imagination generates feelings of responsibility and, crucially, compassion. ...

Monochromatic photo of a crack in a concrete wall revealing a blurred, industrial scene.

Part 4: The Economic Calculus of Cruelty: Distancing, Blindness, and the Revenges of the CAFO

The Inconvenient Math of Mortality: A Behavioral Bioethics 1 Part 1: The Prisoner of Choice: How the Two Selves Betray Our Living Wills 2 Part 2: When Compassion Clashes with the Oath: Physicians as Arbiters of Static Justice 3 Part 3: Longevity's Hidden Tax: The Dynamic Justice of Intergenerational Caregiving 4 Part 4: The Economic Calculus of Cruelty: Distancing, Blindness, and the Revenges of the CAFO 5 Part 5: The Rainbow Bridge and the Feedback Loop: Climate Risk and the Poverty of Persuasion ← Series Home Key Takeaways Distancing institutions: Physical and psychological separation from animal suffering Willful blindness: Active choice to avoid seeing cruelty Tragedy of the commons: Economic incentives for factory farming Dynamic justice: Long-term feedback loops between humans and animals The Moral Contradiction of Compassion Humans share an innate capacity for compassion, yet we simultaneously inflict vast and pervasive cruelty upon animals. This contradiction is particularly evident in industrial settings, where animals like pigs live and die in “hellish places” known as concentrated-animal-feeding operations (CAFOs). While we recoil at the thought of cruelty, we consume products derived from it without much hesitation—a process enabled by suppressing the negative emotion of compassion. ...

Engineering diagram showing small gears representing youth straining against large gears of aging population burden.

Part 3: Longevity's Hidden Tax: The Dynamic Justice of Intergenerational Caregiving

The Inconvenient Math of Mortality: A Behavioral Bioethics 1 Part 1: The Prisoner of Choice: How the Two Selves Betray Our Living Wills 2 Part 2: When Compassion Clashes with the Oath: Physicians as Arbiters of Static Justice 3 Part 3: Longevity's Hidden Tax: The Dynamic Justice of Intergenerational Caregiving 4 Part 4: The Economic Calculus of Cruelty: Distancing, Blindness, and the Revenges of the CAFO 5 Part 5: The Rainbow Bridge and the Feedback Loop: Climate Risk and the Poverty of Persuasion ← Series Home Key Takeaways Longevity’s paradox: Longer lives may not mean healthier lives due to caregiving burdens Nash equilibrium: Fair income distribution between generations Caregiving tax: Hidden costs of elder care on younger generations Dynamic justice: Long-term feedback loops in demographic policy The Cost of a Longer Sunset The increasing human lifespan is celebrated universally as a triumph of public health, yet it masks a complex economic reality. Our collective life expectancies are rising rapidly, but the essential question remains: Are we living healthier as well as longer lives, or are our additional years spent in poor health?. Health expectancy, derived by dividing total lifetime income by life expectancy, suggests that a longer life is not automatically a healthier or happier one; extended longevity can, in fact, lead to a decline in health expectancy if income is static or if the burden of care increases. ...

Conceptual shadows of duty and compassion clashing over a patient's fate.

Part 2: When Compassion Clashes with the Oath: Physicians as Arbiters of Static Justice

The Inconvenient Math of Mortality: A Behavioral Bioethics 1 Part 1: The Prisoner of Choice: How the Two Selves Betray Our Living Wills 2 Part 2: When Compassion Clashes with the Oath: Physicians as Arbiters of Static Justice 3 Part 3: Longevity's Hidden Tax: The Dynamic Justice of Intergenerational Caregiving 4 Part 4: The Economic Calculus of Cruelty: Distancing, Blindness, and the Revenges of the CAFO 5 Part 5: The Rainbow Bridge and the Feedback Loop: Climate Risk and the Poverty of Persuasion ← Series Home Key Takeaways Physician as arbiter: Silent bargaining between compassion and the Hippocratic Oath Nash Solution: Mathematical compromise in end-of-life decisions Patient strategies: Enhancing bargaining position through advance directives Static justice: Fair compromise between competing interests The Moral Fork in the Road The moral life of the physician is often defined by the tension between duty and mercy. Consider Dr. Smith, standing at the bedside of a terminally ill patient who desperately asks to be allowed to die. One side of Dr. Smith is governed by compassion, a deep feeling of sharing the patient’s suffering coupled with an active desire to relieve that misery. The other side is governed by the Hippocratic Oath, which has been internalized as an absolute commitment: “I will neither give a deadly drug to anybody who asked for it, nor will I make a suggestion to this effect”. This creates an emotional and ethical conflict, forcing Dr. Smith—the “two-headed physician”—to determine not just the manner, but the very timing of the patient’s death. ...

A conceptual metaphor of a technical blueprint overlaid with harmonious biophilic elements and natural forms illustrates that aesthetics are a core functional component of infrastructure, directly influencing human behavior and safety outcomes.

The Design Paradox: When Beauty Becomes the Critical Component of Engineering Safety

Key Takeaways Aesthetics as Function: Beauty in infrastructure is not luxury but a core requirement that influences human behavior and safety outcomes. Perceived Safety Drives Reality: Subjective feelings of security, shaped by design, consistently determine actual safety metrics like crash rates. Key Design Factors: Good illumination, cleanliness, harmony, and biophilic elements create calmer, more attentive users. Gender Disparity: Bridges may increase safety perception for men but decrease it for women due to differing emotional responses. Superficial Upgrade Paradox: Cosmetic improvements without functional safety measures can increase crashes by creating false security. Have you ever walked across a bridge or through an underpass and felt a sudden, inexplicable sense of either safety or profound unease? Perhaps one structure felt welcoming and calm, while a geometrically identical structure nearby made you quicken your pace. That visceral reaction is not random; it is a direct response to a complex web of subtle design cues present in the environment. Urban designers refer to this instantaneous assessment as “perceived safety,” which involves the subjective feelings and assessments users make about their security within a given environment. For decades, this subjective feeling was treated as secondary to “actual safety,” which relied strictly on measurable, objective data points like accident and collision reports. ...

Dual image of a head representing the rational and time-inconsistent self.

Part 1: The Prisoner of Choice: How the Two Selves Betray Our Living Wills

The Inconvenient Math of Mortality: A Behavioral Bioethics 1 Part 1: The Prisoner of Choice: How the Two Selves Betray Our Living Wills 2 Part 2: When Compassion Clashes with the Oath: Physicians as Arbiters of Static Justice 3 Part 3: Longevity's Hidden Tax: The Dynamic Justice of Intergenerational Caregiving 4 Part 4: The Economic Calculus of Cruelty: Distancing, Blindness, and the Revenges of the CAFO 5 Part 5: The Rainbow Bridge and the Feedback Loop: Climate Risk and the Poverty of Persuasion ← Series Home Key Takeaways Time inconsistency: How preferences change over time, splitting the self into young and old versions Living wills dilemma: Which self’s preferences should govern end-of-life decisions? Behavioral bioethics: Integrating psychology into ethical decision-making Justice within individuals: Internal negotiations between competing selves The Internal Contradiction of the Self The experience of addiction, whether to tobacco or gluttony, presents an acute moral paradox that begins not with society, but within the individual. Consider the smoker who “grinds his cigarettes down the disposal swearing that this time he means never again” to smoke, only to be found hours later “looking for a store that’s still open to buy cigarettes”. Similarly, the glutton eats a high-calorie lunch, regrets it instantly, resolves to compensate, yet repeats the high-calorie meal that evening, knowing and accepting the coming regret. These behaviors, often cyclical and autonomous to the habit itself, suggest a fundamental internal division. If an individual seems to act against their own long-term, articulated self-interest, who is truly in command of the person? ...

Abstract digital illustration of Game Theory, featuring strategic choices by opposing hands, a payoff table, and rolling dice symbolizing mixed strategies and equilibrium.

Game Theory for Humans

You’re Playing a Game Right Now From maneuvering in traffic and negotiating a salary to navigating social relationships, you are constantly playing games. This isn’t to say life is trivial, but that we are all participants in a complex web of interactions where the outcome depends on the choices of others. Game theory is the formal study of these interactions, but its findings often run contrary to our intuition. It reveals that the logical underpinnings of our behavior can lead to strange, surprising, and sometimes unsettling outcomes. ...

Attention famine visualization

The Psychology of Scarcity & Abundance - Part 5: The Attention Famine in the Content Feast

The Psychology of Scarcity & Abundance 1 The Psychology of Scarcity & Abundance - Part 1: The Scarcity Mindset's Paradoxical Power 2 The Psychology of Scarcity & Abundance - Part 2: The Bandwidth Tax: Scarcity Makes You 'Dumber' 3 The Psychology of Scarcity & Abundance - Part 3: The Scarcity Trap: Borrowing from Tomorrow 4 The Psychology of Scarcity & Abundance - Part 4: The Necessity of Waste: Why Slack Saves You 5 The Psychology of Scarcity & Abundance - Part 5: The Attention Famine in the Content Feast ← Series Home 29% More Likely Low-income students enroll in college when helped with complex aid forms—removing cognitive snags ...