Part of the Series: The Unbreakable Myth Part 1: The Aluminum Improvisation Part 2: The Global Workhorse Part 3: The Cult of the Defender The Farm Tool That Captured the World In the spring of 1947, on a Welsh beach, a curious prototype was put through its paces. It was a crude, boxy, aluminum-bodied vehicle with a canvas roof, built on a steel ladder frame. At the wheel was Maurice Wilks, chief designer at Rover, who was using a surplus Jeep on his farm. He wanted a similar vehicle for postwar British agriculture, but the Jeep was unavailable and, to British sensibilities, too crude and petrol-thirsty. His solution, sketched in the sand that day, was not to create a new car, but a new category: the light, versatile, all-purpose utility vehicle. This prototype, later named the Land Rover, was born not from a grand automotive vision, but from a specific, pragmatic need. Yet, within a decade, it would escape its agricultural brief to become an unlikely global status symbol and a canvas for the myth of exploration.
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