
The Anatomy of Anomaly- Part 4: The Accidental Pioneer: How a Misunderstood Concept Created a Category
Series: The Anatomy of Anomaly Series HomeThe Anatomy of Anomaly- Part 1:The Unlikely Engine: When Political Symbols Borrow from the EnemyThe Anatomy of Anomaly- Part 2: The Phoenix Projects: Cars That Refused to DieThe Anatomy of Anomaly- Part 3: Tools of Extremis: Machines Built for Unthinkable TasksThe Anatomy of Anomaly- Part 4: The Accidental Pioneer: How a Misunderstood Concept Created a Category Deconstructing the Off-Roader: Form Versus Function In 1977, the French aerospace and defense contractor Matra unveiled a vehicle that baffled the automotive press. Based on the humble, front-wheel-drive chassis of the Simca 1100 economy car, the Matra Rancho sported a rugged, two-tone fiberglass body with plastic fender flares, a raised ride height, and a roof rack. It looked for all the world like a plucky, affordable off-roader, a French answer to the British Range Rover. There was, however, one glaring omission: it had no four-wheel drive. Not as an option, not as a future variant. The Rancho was, mechanically, a station wagon in adventure clothing. Critics dismissed it as a “lifestyle” pretender, a poseur. They failed to recognize that Matra had not failed to build a proper off-roader; they had, almost by accident, invented the template for the modern crossover SUV. ...








