Series: The Anatomy of Anomaly Series HomeThe Anatomy of Anomaly- Part 1:The Unlikely Engine: When Political Symbols Borrow from the EnemyThe Anatomy of Anomaly- Part 2: The Phoenix Projects: Cars That Refused to DieThe Anatomy of Anomaly- Part 3: Tools of Extremis: Machines Built for Unthinkable TasksThe Anatomy of Anomaly- Part 4: The Accidental Pioneer: How a Misunderstood Concept Created a Category The Mechanism of Survival: Separating Product from Platform On December 20, 1963, the Studebaker Corporation’s last American factory in South Bend, Indiana, fell silent. The company, once a wagon-maker for pioneers and a builder of elegant “coming or going” cars, had succumbed to financial quicksand. Among the final products to roll off the line was the Avanti, a radically styled, fiberglass-bodied coupe conceived as a last-ditch halo car. Its life, it seemed, would be as brief as the company’s. Yet, in a defiant twist of industrial fate, the Avanti did not die. It was purchased by a former Studebaker dealer who continued its production, with remarkably few changes, in a small workshop. The Avanti Motor Corporation built this anachronistic dream car not for years, but for decades, finally ceasing production in 2006—a full 40 years after its parent brand’s demise.
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