Consumer Psychology

The Cognitive Architecture of Experience – Part 3: The Syntax of Choice

17 January 2020·448 words·3 mins

Human Systems and Behavior Decision-Making and Bias Consumer Psychology Systems Thinking

The Cognitive Architecture of Experience

15 January 2020·243 words·2 mins

Human Systems and Behavior Consumer Psychology Design and Innovation Systems Thinking Decision-Making and Bias

Mapping the psychological, spatial, and linguistic systems that shape every experience we design.

The Cognitive Architecture of Experience – Part 1: The Tyranny of the Fovea

15 January 2020·523 words·3 mins

Human Systems and Behavior Consumer Psychology Design and Innovation Systems Thinking

The Digital Persuasion Engine - Part 4: The Slot Machine in Your Pocket

8 January 2020·978 words·5 mins

Human Systems and Behavior Operant Conditioning Variable Reinforcement Digital Addiction Attention Economy Consumer Psychology

How variable reward systems in smartphones create compulsive behavior patterns.

The Digital Persuasion Engine - Part 3: Trapped in the Feed

7 January 2020·959 words·5 mins

Human Systems and Behavior Social Media Algorithmic Control Emotional Contagion Social Comparison Consumer Psychology

How social feeds exploit human vulnerabilities to create compulsive engagement.

The Digital Persuasion Engine - Part 2: The Surveillance Nudge

6 January 2020·987 words·5 mins

Human Systems and Behavior Surveillance Capitalism Behavioral Modification Nudges Data Privacy Consumer Psychology

How surveillance systems predict and modify human behavior for commercial gain.

The Digital Persuasion Engine: Dark Patterns, Surveillance, and Behavioral Control

5 January 2020·183 words·1 min

Human Systems and Behavior Dark Patterns Surveillance Behavioral Control Digital Manipulation Consumer Psychology

A four-part exploration of how digital systems manipulate human behavior through dark patterns, surveillance nudges, social feeds, and addictive design.

The Digital Persuasion Engine - Part 1: Dark Patterns: A User's Guide to Manipulation

5 January 2020·1176 words·6 mins

Human Systems and Behavior Dark Patterns Digital Manipulation Behavioral-Economics User Experience Consumer Psychology

How deceptive design patterns exploit human psychology for commercial gain.

The Tangible Soul - Part 3: Satisfaction Engineering: Balancing Functionality and Emotional Appeal

27 November 2019·480 words·3 mins

Human Systems and Behavior Design Satisfaction Psychology Engineering Emotional Appeal Consumer Psychology Design and Innovation Social Dynamics Systems Thinking

How to engineer satisfaction by balancing technical functionality with emotional and psychological appeal in product design.

The Tangible Soul - Part 2: Mental Mapping: The Power of Association in Design

26 November 2019·468 words·3 mins

Human Systems and Behavior Materials Design Psychology Cultural Associations History Consumer Psychology Design and Innovation Social Dynamics Systems Thinking

How cultural and historical associations of materials influence product perception and design choices.