Consumer Psychology

Exploring how companies exploit envy to create perpetual consumer demand through social comparison and status signaling.

Explore how digital abundance creates new forms of scarcity, depleting our cognitive bandwidth and creating modern attention famines.

Discover how abundance provides 'slack' that enables better decision-making and why the poor often make wiser economic choices.

Explore how scarcity creates self-perpetuating cycles of debt and poor decisions, making escape difficult despite best intentions.

Discover how resource constraints reduce cognitive capacity, causing measurable declines in intelligence and decision-making ability.

How perception of resources shapes economic behavior from hunter-gatherers to digital abundance. We are the only species that creates artificial scarcity in an age of abundance.

Discover how scarcity creates powerful focus but dangerous tunnel vision, fundamentally changing how we think and make decisions.

From the paralysis of too many options to the strange power of ownership, discover the cognitive biases and emotional triggers that marketers exploit – and that shape every purchasing decision you make.

How the STEPPS algorithm enables systematic weaponization of social influence and automated behavioral control.

How the brain's narrating self prioritizes emotional stories over rational facts in political decision-making.