Psychology

The Strategic Mind of the Modern Consumer

30 March 2019·297 words·2 mins

Human Systems and Behavior Consumer Behavior Psychology Marketing Human Behavior Consumer Psychology

Exploring the psychology of consumer behavior, from cognitive biases to future trends in decision-making.

When Disaster Strikes - Part 8: Why We Forget

19 February 2019·2267 words·11 mins

Human Systems and Behavior Political Economy Memory Disasters Policy Psychology Disaster Analysis Policy and Critique

Despite repeated disasters, societies fail to learn. This isn't forgetfulness—it's a political choice with predictable beneficiaries.

The Driver's Mind - Part 5: The Mind-Reading Car: How Science is Revolutionizing Our Relationship with Vehicles

7 February 2019·983 words·5 mins

Systemic Risk, Failure & Societal Impact Psychology Design The Drivers Mind Brain-Computer Interface Emotion Recognition Adaptive Automation Human-Vehicle Integration Cognitive Ergonomics Design Trade-Offs & Optimization Limits

From brain-computer interfaces to emotion-aware vehicles, discover how cars are becoming our most intimate technology companions.

The Driver's Mind - Part 4: The Invisible Passenger: How Car Tech Ignores Its Biggest Users

6 February 2019·1044 words·5 mins

Systemic Risk, Failure & Societal Impact Psychology Design The Drivers Mind Human-Machine Interface HMI Design Driver Distraction Usability Cognitive Ergonomics Interface Design Design Trade-Offs & Optimization Limits

Car interfaces designed for pilots and astronauts ignore the average driver, creating dangerous usability failures that even airport signs avoid.

The Driver's Mind - Part 3: Your Brain on Autopilot: The Hidden Dangers of 'Easy' Drives and Misleading Feelings

5 February 2019·1264 words·6 mins

Systemic Risk, Failure & Societal Impact Psychology Design The Drivers Mind Cognitive Workload EEG Mental Workload Situation Awareness Driver Psychology Navigation Stress Design Trade-Offs & Optimization Limits

EEG reveals your brain works harder than you think, 'easy' drives create dangerous surprises, and navigation systems are your biggest stressor.

The Driver's Mind - Part 1: The Illusion of Control: Why GPS Systems Cause More Stress Than Traffic Jams

3 February 2019·1691 words·8 mins

Systemic Risk, Failure & Societal Impact Psychology Design The Drivers Mind Driver Psychology GPS Stress Cognitive Workload Human-Machine Interface Navigation Systems Driving Safety Cognitive Science Driver Behavior Automotive Psychology Traffic Psychology Design Trade-Offs & Optimization Limits

Navigation systems cause more anger than traffic jams, and your brain's workload during 'easy' drives is dangerously disconnected from reality. Cognitive science reveals the hidden truth about driver psychology.