The Architecture of Choice - Part 4: When a Nudge Becomes a Shove: The Regressive Costs of Protecting Consumers5 July 2020·1003 words·5 minsHuman Systems and Behavior Paternalism Regressive Costs Energy Efficiency Policy Unintended Consequences Consumer Welfare Decision-Making and BiasHow well-intentioned nudges can become coercive, imposing disproportionate costs on low-income consumers.