Marketing

The Invidious Engine – Part 1: Engineering the Perception of Lack

2 February 2024·703 words·4 mins

Human Systems and Behavior Envy Consumption Status Marketing Consumer Psychology Decision-Making and Bias Social Dynamics Policy and Critique

Exploring how companies exploit envy to create perpetual consumer demand through social comparison and status signaling.

The Hidden Architects of Your Wallet: 7 Psychological Forces That Secretly Drive Every Purchase

30 November 2023·1843 words·9 mins

History and Critical Analysis Psychology Human Behavior Marketing Decision-Making Political Economy Decision-Making and Bias Consumer Psychology

From the paralysis of too many options to the strange power of ownership, discover the cognitive biases and emotional triggers that marketers exploit – and that shape every purchasing decision you make.

Capitalism Unmasked - Part 9: The Myth of the Rational Consumer

11 February 2020·710 words·4 mins

History and Critical Analysis Capitalism Consumer Behavior Behavioral-Economics Marketing Myth-Busting Policy and Critique

Challenging the assumption that consumers make rational choices - exploring how marketing, psychology, and limited information shape our decisions.

Bauhaus, Consumerism, and the Economics of Waste - Part 3: From Functional Design to Demand Engineering

16 October 2019·585 words·3 mins

Systems and Innovation Marketing Design Advertising Consumer Culture Engineering Design and Innovation Systems Thinking Innovation History Sustainability

How design was transformed from an engineering discipline focused on functionality into a marketing tool designed to stimulate unnecessary replacement.

The Strategic Mind of the Modern Consumer – Part 2: Persuasion as a Science: Navigating the Elaboration Likelihood Model

31 March 2019·837 words·4 mins

Human Systems and Behavior Consumer Behavior Persuasion Elaboration Likelihood Model Marketing Human Behavior Consumer Psychology

Exploring persuasion as a science through the Elaboration Likelihood Model.

The Strategic Mind of the Modern Consumer

30 March 2019·297 words·2 mins

Human Systems and Behavior Consumer Behavior Psychology Marketing Human Behavior Consumer Psychology

Exploring the psychology of consumer behavior, from cognitive biases to future trends in decision-making.