The Bounded Mind - Part 3: From Hunch to Hypothesis: Engineering Certainty Through Testing
·1027 words·5 mins
Applying the scientific method to business decisions and the importance of testing assumptions.
Experimentation
The Abductive Advantage - Part 4: Positioning for Equilibrium
·2044 words·10 mins
How firms use rapid, forward-looking experiments and design thinking principles to reduce strategic uncertainty and manage the risks inherent in innovative business models.
The Abductive Advantage - Part 2: From Whiteboard to Wallet
·2408 words·12 mins
Case studies demonstrating how the design thinking steps of designing and validating transform customer insights into testable, market-ready strategies and viable business models.