Design

The Empathy Engine – Part 2: Mastering Product-Market Fit through Market Signals and Community

11 June 2020·678 words·4 mins

Human Systems and Behavior Product Management Empathy Design Decision-Making and Bias

Understanding how market signals and community insights drive true product-market fit.

The Empathy Engine: Re-engineering Product Management for the Human Age

10 June 2020·222 words·2 mins

Human Systems and Behavior Product Management Empathy Design Innovation Consumer Psychology Decision-Making and Bias Design and Innovation

Re-engineering product management through empathy-driven design for the human age.

The Empathy Engine – Part 1: From Feature Wars to the Soul of the Product

10 June 2020·642 words·4 mins

Human Systems and Behavior Product Management Empathy Design Decision-Making and Bias

Exploring the shift from feature-driven to empathy-centered product development in the modern landscape.

Nature's Engineers

21 May 2020·183 words·1 min

Systems and Innovation Biomimicry Nature Engineering Evolution Design Biomimicry

How 3.8 billion years of evolution created solutions that modern engineers are just beginning to copy. From bullet trains inspired by kingfishers to wind turbines modeled on whale fins, discover the extraordinary science of biomimicry.

Nature's Engineers - Part 1: Copying Nature's 3.8 Billion Years of R&D

21 May 2020·1934 words·10 mins

Systems and Innovation Biomimicry Innovation Design Nature Engineering Biomimicry

For millennia, humans built things the hard way. Now we're discovering that nature solved most of our engineering problems billions of years ago. Welcome to the quiet revolution called biomimicry.

The Tangible Soul - Part 3: Satisfaction Engineering: Balancing Functionality and Emotional Appeal

27 November 2019·480 words·3 mins

Human Systems and Behavior Design Satisfaction Psychology Engineering Emotional Appeal Consumer Psychology Design and Innovation Social Dynamics Systems Thinking

How to engineer satisfaction by balancing technical functionality with emotional and psychological appeal in product design.

The Tangible Soul - Part 2: Mental Mapping: The Power of Association in Design

26 November 2019·468 words·3 mins

Human Systems and Behavior Materials Design Psychology Cultural Associations History Consumer Psychology Design and Innovation Social Dynamics Systems Thinking

How cultural and historical associations of materials influence product perception and design choices.

The Tangible Soul: Materials and the Industrial Mind

25 November 2019·210 words·1 min

Human Systems and Behavior Materials Design Psychology Industrial Sensory Consumer Psychology Design and Innovation Social Dynamics Systems Thinking

Exploring how materials shape human perception and satisfaction in industrial design.

The Tangible Soul - Part 1: Sensory Stimulation: The Aesthetic Attributes of Modern Solids

25 November 2019·510 words·3 mins

Human Systems and Behavior Materials Sensory Design Psychology Aesthetics Consumer Psychology Design and Innovation Social Dynamics Systems Thinking

How the sensory properties of materials influence human perception and product design.

Bauhaus, Consumerism, and the Economics of Waste - Part 3: From Functional Design to Demand Engineering

16 October 2019·585 words·3 mins

Systems and Innovation Marketing Design Advertising Consumer Culture Engineering Design and Innovation Systems Thinking Innovation History Sustainability

How design was transformed from an engineering discipline focused on functionality into a marketing tool designed to stimulate unnecessary replacement.