From the paralysis of too many options to the strange power of ownership, discover the cognitive biases and emotional triggers that marketers exploit – and that shape every purchasing decision you make.
A two-part exploration of how human cognition systematically distorts reality through unconscious biases, confabulation, and social pressure—and why this design is actually adaptive.
Investigates how group dynamics and environmental cues override individual logic and morality, from the Good Samaritan experiment to the replication crisis in priming research.
Examines how the brain generates post-hoc justifications for unconscious decisions, using evidence from choice blindness, priming studies, and the Wason Selection Task.