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Consumer Behavior

The Strategic Mind of the Modern Consumer – Part 6: Ideological Consumption: When Political Values Dictate Brand Preference

4 April 2019·805 words·4 mins

Human Systems and Behavior Consumer Behavior Ideological Consumption Political Values Brand Loyalty Human Behavior Consumer Psychology

How political ideologies and values influence consumer brand preferences and loyalty.

The Strategic Mind of the Modern Consumer – Part 5: Digital Identity and Social Proof: Building Trust in the Online Ecosystem

3 April 2019·782 words·4 mins

Human Systems and Behavior Consumer Behavior Digital Identity Social Proof Online Trust Human Behavior Consumer Psychology

How digital identity and social proof shape trust and consumer behavior in the online marketplace.

The Strategic Mind of the Modern Consumer – Part 4: Beyond Utility: Status, Identity, and the Allure of Luxury Goods

2 April 2019·829 words·4 mins

Human Systems and Behavior Consumer Behavior Luxury Goods Status Signaling Identity Human Behavior Consumer Psychology

Exploring how luxury goods serve as symbols of status and identity beyond mere utility.

The Strategic Mind of the Modern Consumer – Part 3: Anchors, Decoys, and Dissonance: The Psychology of Price and Loyalty

1 April 2019·828 words·4 mins

Human Systems and Behavior Consumer Behavior Pricing Psychology Anchoring Loyalty Programs Human Behavior Consumer Psychology

Examining how anchors, decoys, and dissonance shape price perception and brand loyalty.

The Strategic Mind of the Modern Consumer – Part 2: Persuasion as a Science: Navigating the Elaboration Likelihood Model

31 March 2019·837 words·4 mins

Human Systems and Behavior Consumer Behavior Persuasion Elaboration Likelihood Model Marketing Human Behavior Consumer Psychology

Exploring persuasion as a science through the Elaboration Likelihood Model.

The Strategic Mind of the Modern Consumer

30 March 2019·297 words·2 mins

Human Systems and Behavior Consumer Behavior Psychology Marketing Human Behavior Consumer Psychology

Exploring the psychology of consumer behavior, from cognitive biases to future trends in decision-making.

The Strategic Mind of the Modern Consumer – Part 1: How Cognitive Biases Undermine Rational Choice

30 March 2019·865 words·5 mins

Human Systems and Behavior Consumer Behavior Cognitive Biases Prospect Theory Behavioral-Economics Human Behavior Consumer Psychology

Exploring how cognitive biases undermine rational consumer choice.