The Unvarnished Ledger - Part 2: The Subscription Trap6 June 2020·378 words·2 minsHistory and Critical Analysis Personal Finance Subscription Economy Behavioral Economics Consumer Behavior Zero Marginal Cost Consumer Psychology Decision-Making and Bias Policy and Critique
The Unvarnished Ledger - Part 1: The Latte Factor5 June 2020·556 words·3 minsHistory and Critical Analysis Personal Finance Inflation Behavioral Economics Consumer Behavior Monetary Policy Consumer Psychology Decision-Making and Bias Policy and Critique
Capitalism Unmasked - Part 9: The Myth of the Rational Consumer11 February 2020·710 words·4 minsHistory and Critical Analysis Capitalism Consumer Behavior Behavioral Economics Marketing Myth-Busting Policy and Critique
The Strategic Mind of the Modern Consumer – Part 7: Tomorrow's Terrain: Forecasting Crises, Sustainability, and Technological Shifts5 April 2019·729 words·4 minsHuman Systems and Behavior Consumer Behavior Sustainability Technological Shifts Crisis Management Human Behavior Consumer Psychology
The Strategic Mind of the Modern Consumer – Part 6: Ideological Consumption: When Political Values Dictate Brand Preference4 April 2019·805 words·4 minsHuman Systems and Behavior Consumer Behavior Ideological Consumption Political Values Brand Loyalty Human Behavior Consumer Psychology
The Strategic Mind of the Modern Consumer – Part 5: Digital Identity and Social Proof: Building Trust in the Online Ecosystem3 April 2019·782 words·4 minsHuman Systems and Behavior Consumer Behavior Digital Identity Social Proof Online Trust Human Behavior Consumer Psychology
The Strategic Mind of the Modern Consumer – Part 4: Beyond Utility: Status, Identity, and the Allure of Luxury Goods2 April 2019·829 words·4 minsHuman Systems and Behavior Consumer Behavior Luxury Goods Status Signaling Identity Human Behavior Consumer Psychology
The Strategic Mind of the Modern Consumer – Part 3: Anchors, Decoys, and Dissonance: The Psychology of Price and Loyalty1 April 2019·828 words·4 minsHuman Systems and Behavior Consumer Behavior Pricing Psychology Anchoring Loyalty Programs Human Behavior Consumer Psychology
The Strategic Mind of the Modern Consumer – Part 2: Persuasion as a Science: Navigating the Elaboration Likelihood Model31 March 2019·837 words·4 minsHuman Systems and Behavior Consumer Behavior Persuasion Elaboration Likelihood Model Marketing Human Behavior Consumer Psychology
The Strategic Mind of the Modern Consumer30 March 2019·297 words·2 minsHuman Systems and Behavior Consumer Behavior Psychology Marketing Human Behavior Consumer Psychology
