How firms leverage game theory and strategic foresight to build competitive advantages so robust that rivals cannot logically afford to replicate them.
How firms use rapid, forward-looking experiments and design thinking principles to reduce strategic uncertainty and manage the risks inherent in innovative business models.
Case studies demonstrating how the design thinking steps of designing and validating transform customer insights into testable, market-ready strategies and viable business models.
How Netflix used empathy and design thinking to dismantle Blockbuster by focusing on customer pain points ignored by traditional, backward-looking strategy.